https://andreakxn.com/about daily 0.75 2023-03-27 https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/2770c9ef-e603-48d9-a1e0-6f36a4d0db80/Image.jpg Contact - Hello there! It’s nice to meet you! My name is Andrea Ko, and I’m pursuing an MS in UX research at the University of Texas at Austin. I believe that the user experience is all about equity, and my goal as a user researcher is to improve accessibility in new and emerging technologies to help change the world for the better. My job is to give users and stakeholders a voice in the product design process, putting their needs and wants at the forefront from inception to completion. My undergraduate background (University of Oklahoma) is in psychology and journalism, and I performed academic research in social psychology at the undergraduate level. I discovered the field of UX during a research stint at the Singapore University of Technology and Design where I helped to optimize and user test a tablet application designed as an intervention method for senior citizens with Alzhemier’s and dementia. I realized that my calling was in UX research, and have pursued it ever since. In my free time I enjoy brushing up on old skills (HTML/CSS/JS, SQL, Python), as well as working towards learning new tools to add to my skillset (check out my newfound Tableau skills here!) Feel free to reach out through my LinkedIn or email. I look forward to connecting! https://andreakxn.com/work daily 1.0 2026-01-07 https://andreakxn.com/work/tableau-examples monthly 0.5 2023-05-31 https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/1dd2bb3f-e351-4d9c-9cb3-d814ee9f82f4/Screenshot+2023-04-24+at+12.42.48+PM.png https://andreakxn.com/work/handshake monthly 0.5 2023-05-30 https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/837248f6-6737-4cd8-9c58-e542c8f77d71/handshake_mark_light.png https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/9b2d916b-7454-40af-9328-0ca274b23680/Screenshot+2023-05-26+at+10.29.31+PM.png https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/a71b54df-8f99-4613-941f-b81a473dd3a7/Screenshot+2023-05-26+at+10.27.03+PM.png https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/3198ed3e-7d95-4c04-9bb5-8b03f07dcb6b/Screenshot+2023-05-29+at+12.22.19+AM.png https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/b7292ef3-6265-4e04-bb22-5d77bfae8ba6/Screenshot+2023-05-29+at+12.22.47+AM.png https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/41163ebb-923f-453a-8de8-b7279a88c591/Screenshot+2023-05-30+at+2.09.38+PM.png https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/ada0594d-e37a-4877-9f83-86b165f81c10/Screenshot+2023-05-30+at+3.02.30+PM.png https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/c0570952-3b55-43bd-98db-170368614199/Screenshot+2023-05-30+at+2.58.01+PM.png https://andreakxn.com/work/q2-internship monthly 0.5 2022-10-04 https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/4ab102db-361d-47e6-888c-7748a0d512fe/Screen+Shot+2022-10-04+at+11.45.18+AM.png https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/de030c70-ed0b-4f92-b068-f9043cdf4355/q21.png https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/32cf717e-f8ef-4660-8515-645b721734d6/q23.png https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/4a11ad2f-a1a3-40ab-aad3-38952c27dce0/q22.png https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/52d90d7e-68a6-4cc8-b7e4-384e60087bbc/istockphoto-1393130832-612x612.jpg https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/4d49eb3e-9e6f-4b25-a6f8-e2134a54c2e6/Screenshot+2022-11-13+at+6.36.44+PM.png https://andreakxn.com/work/indeed monthly 0.5 2022-09-09 https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/288b76b6-a816-4c21-8e78-c0846ee81d51/how-to-post-jobs-indeed-featured.png Work - Indeed - UX Research - Complete usability analysis of the job search user flow on Indeed.com My team and I were tasked to complete a usability analysis of the Indeed.com website. After conducting a thorough heuristic evaluation of the entire site, we chose to focus on the job search user flow. In order to obtain objective & useful insights, we decided to conduct usability testing of the job search user flow on Indeed, LinkedIn and Glassdoor, and have participants compare and contrast their experiences on the three different sites. Our final deliverable was a slide deck explaining the process and making informed recommendations and improvement suggestions to the UX director of Indeed. https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/c57ce836-fc98-4344-91d3-d8ecd6fa92f7/Screen+Shot+2022-01-17+at+4.43.48+PM.png Work - Indeed - UX Research - Heuristic evaluation The goal of completing this heuristic evaluation of the Indeed.com website was to identify potential usability problems across the site, and in doing so single out a user flow that would require further usability testing. We followed the Nieslen Norman group (NNg)’s 10 Heuristics for UI Design, rating each aspect of the site from a color coded scale of 0 (positive instance of heuristic - no solution needed) to 4 (critical usability problem, should be addressed ASAP). Following our heuristic evaluation (shown below), we identified positive findings as well as suitable areas of improvement, and made several preliminary recommendations. After finding out that a lot of our more severe usability violations occurred on the keyword search page and the search results page, we decided to focus on the job search user flow for user testing. https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/0c79a27f-6254-4f52-bbf4-0a31626b1efc/Screen+Shot+2022-01-17+at+4.45.38+PM.png Work - Indeed - UX Research Heuristic evaluation of Indeed.com https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/ed89465e-40a2-4f8c-aa0e-b4a4ecce63fa/Screen+Shot+2022-01-24+at+6.36.18+AM.png Work - Indeed - UX Research User persona given to participants https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/36b4e721-98e3-413e-a29c-829a9fa0c94e/Screen+Shot+2022-01-24+at+6.39.04+AM.png Work - Indeed - UX Research Test script for moderators’ reference https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/6797ce30-a88c-4ce0-9ad8-220711bc3226/Screen+Shot+2022-01-24+at+6.34.34+AM.png Work - Indeed - UX Research Qualtrics screener survey https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/e58da25b-b7e2-41f8-979d-f92c8f273e99/Screen+Shot+2022-01-24+at+7.38.05+AM.png Work - Indeed - UX Research - Affinity mapping In order to better understand the qualitative data gleaned from usability testing, we decided to create an affinity map from the notes we took during testing. We categorized feedback into the three different sites to find common pain points expressed by participants. For Indeed-specific feedback, we further divided feedback into three categories - “to be improved (filters), to be improved (others) and doing well”. We realized that users experienced frustration and confusion using the filter function on Indeed, and our affinity mapping reflected that. Lastly, we found quite a bit of commonality when participants were asked to compare the three sites to one another, which was also reflected in our affinity map accordingly. https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/cbdc1373-5c42-4fed-b1b6-5e517e02a99e/Screen+Shot+2022-01-27+at+2.18.58+PM.png Work - Indeed - UX Research https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/0090c7e0-56c6-40f4-a006-f00820a68ec6/Screen+Shot+2022-01-27+at+2.13.17+PM.png Work - Indeed - UX Research https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/328deb0f-43d8-4965-8b14-f59417b31c42/Screen+Shot+2022-01-27+at+2.13.25+PM.png Work - Indeed - UX Research https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/edda7ddd-abe4-44a2-bc88-8b51f53d1567/Screen+Shot+2022-01-27+at+2.13.30+PM.png Work - Indeed - UX Research https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/2177ca0f-9b7d-4ae3-8bdc-ca9e72ed0d85/Screen+Shot+2022-01-27+at+2.13.36+PM.png Work - Indeed - UX Research https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/2d574aea-1581-4d27-978d-426f7c0cba46/Screen+Shot+2022-01-27+at+2.13.40+PM.png Work - Indeed - UX Research https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/fbd095b1-5ed1-4c94-b5a2-689ea4ccf50e/Screen+Shot+2022-01-27+at+2.14.04+PM.png Work - Indeed - UX Research https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/254e3ba0-a958-42b5-acac-a57da77f9b1f/Screen+Shot+2022-01-27+at+2.14.09+PM.png Work - Indeed - UX Research https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/c36f4f19-d2cb-47e3-a087-ddd52d0eb5c5/Screen+Shot+2022-01-27+at+2.13.10+PM.png Work - Indeed - UX Research https://andreakxn.com/work/workbee monthly 0.5 2022-09-09 https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/e4b94235-afa9-4b20-ae63-2029d7ceada2/Screen+Shot+2022-01-03+at+1.59.12+PM.png Work - Workbee - UX Design, UX Research - Workbee Workbee aims to be the premier coworking space marketplace for hosts to rent out both public and private work spaces to tenants. Our marketplace will include specialty work spaces that may offer professional equipment, and allow the hosts to make their own rules. This platform is geared towards providing a flexible solution for individuals such as students, freelancers, and remote workers. https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/fb756f5c-bfb8-4621-a4c5-42b62d4287a1/Screen+Shot+2022-01-03+at+2.42.28+PM.png Work - Workbee - UX Design, UX Research - Process As a team, we decided to use the Design Thinking process to conceptualize our app from start to finish. The five stages of Design Thinking we followed were: Empathize Define Ideate Prototype Test https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/69ea4a6f-b6c5-4b61-81fe-a0a47c662d25/Screen+Shot+2022-01-03+at+2.55.22+PM.jpg Work - Workbee - UX Design, UX Research - Empathize We used Miro, a whiteboarding tool, to brainstorm and come up with novel ideas for our app. App ideas ranged from parking availability, carpooling, hobby exchange, and even an artwork trading marketplace. After deliberation, we settled on a coworking marketplace concept after observing how remote workers, displaced from their workspaces, were in need of conducive, flexible and affordable alternatives to complete their work. https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/85dc882d-17f5-4bc9-9850-69cbfc510b21/Screen+Shot+2022-01-17+at+3.38.50+PM.png Work - Workbee - UX Design, UX Research - Define After settling on our coworking marketplace concept, our team and I set out on our Define phase - to perform user research prior to designing our app. This was so that we could properly identify the needs and wants of our target demographic, as well as gain some insights into current thoughts, attitudes and opinions on the concept of coworking spaces. In addition, we laid out our project plan and timeline so as to ensure that we would stay on track with project management in order to meet the deadline given. https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/1641266938322-4Q2AKZJQRLT2K2D4FGSD/Screen+Shot+2022-01-04+at+11.27.20+AM.png Work - Workbee - UX Design, UX Research https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/1641268481571-9UN1V9OEXL6DNLM5J3CU/Screen+Shot+2022-01-04+at+11.54.23+AM.png Work - Workbee - UX Design, UX Research https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/1641269662274-FIVTYTNMQ49EI4B61Q4U/Screen+Shot+2022-01-04+at+12.14.03+PM.png Work - Workbee - UX Design, UX Research https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/1641272353101-LQRV5QOOOOMNF6WODM8M/Screen+Shot+2022-01-04+at+12.58.38+PM.png Work - Workbee - UX Design, UX Research https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/1641272915767-V9EH9BD2D9631LS7WKSQ/Screen+Shot+2022-01-04+at+1.08.05+PM.png Work - Workbee - UX Design, UX Research https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/24b8afad-4918-4e3a-bab8-8967cd7ee2d9/Screen+Shot+2022-01-12+at+4.39.59+PM.png Work - Workbee - UX Design, UX Research https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/d2db155f-3259-482c-ace8-5276d0c6d402/Screen+Shot+2022-01-12+at+5.08.36+PM.png Work - Workbee - UX Design, UX Research https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/fb8ee198-5f43-4891-a5df-c190e35727d0/Screen+Shot+2022-01-13+at+1.13.05+PM.png Work - Workbee - UX Design, UX Research https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/68e891f4-116f-48b4-944d-ed1eedcb4680/Screen+Shot+2022-01-13+at+1.13.42+PM.png Work - Workbee - UX Design, UX Research https://images.squarespace-cdn.com/content/v1/61d28df0ba02d1101a67c2b2/95cb88e2-267e-4905-bf3f-2931a8037835/Screen+Shot+2022-01-13+at+1.13.53+PM.png Work - Workbee - UX Design, UX Research